A Complete Guide on How To Grow Your Audience With Share-Worthy Content

Content is king, but not all content is created equal. Some content gets ignored, while some content gets shared, liked, commented, and linked to by thousands of people. What makes the difference? How can you create content that attracts and engages your audience, and makes them want to share it with others?

In this blog post, I will show you how to grow your audience with share-worthy content. I will cover the following topics:

• What is share-worthy content and why is it important?
• How to find out what your audience wants and needs from your content
• How to create content that is valuable, relevant, and unique
• How to optimize your content for search engines and social media platforms
• How to promote your content and reach more people
• How to measure the impact of your content and improve it over time

By the end of this post, you will have a clear understanding of how to create content that your audience will love and share, and how to use it to grow your online presence and authority.

What is Share-Worthy Content and Why is it Important?

Share-worthy content is content that provides value to your audience and motivates them to share it with others. It is content that solves a problem, answers a question, teaches something new, entertains, inspires, or challenges your audience. It is content that stands out from the crowd and makes an impression on your audience.

Share-worthy content is important because it helps you to:

• Build trust and credibility with your audience
• Increase your brand awareness and visibility
• Drive more traffic to your website or blog
• Generate more leads and conversions
• Establish yourself as an expert and thought leader in your niche
• Create a loyal and engaged community around your brand

Share-worthy content is the key to growing your audience and achieving your online goals. But how do you create it? Let’s find out.

How to Find Out What Your Audience Wants and Needs from Your Content

The first step to creating share-worthy content is to know your audience. You need to understand who they are, what they are looking for, what their pain points and challenges are, what their goals and aspirations are, and how you can help them.

There are many ways to research your audience, such as:

• Creating buyer personas that represent your ideal customers
• Conducting surveys and interviews with your existing or potential customers
• Analyzing your website and social media analytics to see who visits your site, what pages they view, how long they stay, and what actions they take
• Monitoring your competitors and industry trends to see what topics and formats are popular and successful
• Using tools like Google Trends, BuzzSumo, AnswerThePublic, and Quora to find out what questions and keywords your audience is searching for and what content they are consuming and sharing

By doing your audience research, you will be able to create content that is tailored to their needs and interests, and that resonates with them on an emotional level.

How to Create Content that is Valuable, Relevant, and Unique

The next step to creating share-worthy content is to make sure that your content is valuable, relevant, and unique. This means that your content should:

• Provide useful information, insights, tips, or solutions that your audience can apply to their own situation
• Address a specific topic, problem, or goal that your audience cares about and is related to your niche
• Offer a fresh perspective, a new angle, or a different approach that your audience has not seen before or that adds value to the existing content on the same topic

To create valuable, relevant, and unique content, you need to:

• Choose a topic that is relevant to your audience and your niche, and that has a clear purpose and goal
• Do your research and gather data, facts, statistics, examples, case studies, stories, or testimonials that support your main points and add credibility to your content
• Outline your content and organize it into a logical structure that flows smoothly and guides your audience from the introduction to the conclusion
• Write your content in a clear, concise, and engaging way that captures your audience’s attention and keeps them interested
• Use headings, subheadings, bullet points, lists, images, videos, charts, graphs, or other visual elements to break up your text and make it easier to read and understand
• Include a catchy title, a compelling introduction, and a strong conclusion that summarizes your main points and includes a call to action

By creating valuable, relevant, and unique content, you will be able to provide your audience with something that they can benefit from and that they will want to share with others.

How to Optimize Your Content for Search Engines and Social Media Platforms

The third step to creating share-worthy content is to optimize your content for search engines and social media platforms. This means that your content should:

• Include relevant keywords and phrases that your audience is searching for and that match the intent and context of your content
• Use meta tags, title tags, headings, and alt text to describe your content and help search engines and social media platforms understand what it is about
• Use internal and external links to connect your content to other relevant and authoritative sources and to provide more value to your audience
• Use social media buttons, widgets, or plugins to make it easy for your audience to share your content on their preferred platforms
• Use hashtags, mentions, tags, or captions to increase the visibility and reach of your content on social media platforms

By optimizing your content for search engines and social media platforms, you will be able to improve your ranking, traffic, and engagement, and reach more people who are interested in your content.

How to Promote Your Content and Reach More People

The fourth step to creating share-worthy content is to promote your content and reach more people. This means that you should:

• Share your content on your own website, blog, email list, and social media channels
• Repurpose your content into different formats, such as infographics, videos, podcasts, slides, ebooks, or webinars, and share them on different platforms, such as YouTube, Spotify, SlideShare, or Amazon
• Guest post your content on other relevant and popular websites, blogs, or publications in your niche or industry
• Collaborate with other influencers, experts, or brands in your niche or industry and co-create or cross-promote your content
• Participate in online communities, forums, groups, or events where your audience hangs out and share your content with them
• Encourage your audience to comment, like, share, or review your content and to invite their friends, family, or colleagues to check it out

By promoting your content and reaching more people, you will be able to increase your exposure, authority, and reputation, and grow your audience.

How to Measure the Impact of Your Content and Improve it Over Time

The fifth and final step to creating share-worthy content is to measure the impact of your content and improve it over time. This means that you should:

• Define your content goals and key performance indicators (KPIs) that align with your overall business objectives
• Use tools like Google Analytics, Facebook Insights, Twitter Analytics, or LinkedIn Analytics to track and analyze your content performance, such as views, clicks, shares, likes, comments, leads, conversions, or revenue
• Use tools like Google Search Console, Moz, SEMrush, or Ahrefs to monitor your content ranking, traffic, and SEO metrics, such as impressions, clicks, bounce rate, dwell time, or backlinks
• Use tools like BuzzSumo, Social Mention, or Mention to monitor your content popularity and sentiment, such as shares, mentions, or feedback
• Use tools like Hotjar, Crazy Egg, or Optimizely to test and optimize your content design, layout, and user experience, such as heatmaps, scroll maps, or A/B testing
• Use the data and insights from these tools to identify what works and what doesn’t, and to make data-driven decisions and improvements to your content strategy and execution

By measuring the impact of your content and improving it over time, you will be able to optimize your content performance and results, and achieve your content goals.

Conclusion

Creating share-worthy content is not easy, but it is worth it. It can help you to grow your audience, build your brand, and achieve your online goals.

To create share-worthy content, you need to:

• Know your audience and what they want and need from your content
• Create content that is valuable, relevant, and unique
• Optimize your content for search engines and social media platforms
• Promote your content and reach more people
• Measure the impact of your content and improve it over time

If you follow these steps, you will be able to create content that your audience will love and share, and that will help you to grow your online presence and authority.

I hope you found this blog post helpful and informative. If you did, please share it with your friends, family, or colleagues who might benefit from it. And if you have any questions, comments, or feedback, please leave them below. I would love to hear from you.

Thank you for reading and happy content creation!